How digital marketing helps to grow your business?

Now the traditional marketing technique has been replaced by online marketing techniques to help businesses grow. Businesses have started investing their time in marketing strategies that will ultimately help them with digital marketing plans. Digital marketing is the future and it actively focuses on fast-growth and profitable online marketing. There are various powerful tools that are present for the growth of your business on the internet.

Digital marketing helps to grow your business in the following ways:

• Cost-effective and more efficient than traditional marketing methods: Paid advertisements always play an important role in digital marketing. They help business to reach their desired goals. Traditional marketing includes marketing on platforms like television and print media that require a huge budget which is not possible for every business. Digital marketing provides various algorithms and analytical metrics to give their best performance on the other hand traditional marketing techniques are somewhere less precise. There are online tools like Google Analytics that will help you to have an eye on the marketing efforts.

• Develops brand name: Whether you own a small business or a big one, digital marketing tools can assist you to build a healthy and trusted brand name. Characteristics like investing in good graphic design for a company logo, catchy tagline, or slogan will tremendously help businesses in keeping their targeted audience ahead.

• Better revenues: According to the latest study held by Google it is found that the companies that have opted for digital marketing practices have 2.8 times higher growth in revenue generation. Businesses optimally using digital marketing strategies have 3.3 times the probability of enhancing their revenue.

• Social media and potential needs: Social media plays a major role in business as it is already an important part of our regular lives. It is one of the finest platforms to use with the right potential of driving new customers for your business. Social media makes it simpler to contact potential and already existing customers. Also, it helps in understanding customer behaviour through likes, comments, and feedback. Social media assists in creating quick and simple interactions with targeted audiences and also helps in delivering better results in terms of higher conversion rates. Utilizing social media to expand your business is one of the most useful ways. With the assistance of data analysis tools, you can easily track the interaction with your customers and can check who is interested in your product and services.

Disclaimer: Prepared by Leigh Barker Tangible Assets, MWC Group, West Pennant Hills, Accountant, Portfolio Finance and Gordon. Note that all content of this blog is general in nature and is not financial or investment advice thus anyone intending to apply the information to practical circumstances should seek professional advice to independently verify their interpretation and the information’s applicability to their particular case.

BUILD YOUR BRAND THROUGH CUSTOMER RELATIONSHIPS

The challenge of building a positive brand image through customer relationships is to determine which strategies are helpful and unique and will these strategies strengthen relationships with customers thus generating long term business success. The following tips may be of assistance.

SHOW YOU CARE

In building a brand, demonstrating care not only resolves customer problems, it builds relationships efficiently and in a friendly manner. It is essential to handle issues for customer to ensure they are satisfied through the provision of good service which if effectively implemented increase brand loyalty.

COMMUNICATION

To create a strong bond with your customers, communicate with regularly. As communication involves human interaction, the ability to communicate effectively with customers can lead to increased sales, repeat business and referrals. Thus, make customers feel important by listening to their feedback.

BUILD AND NURTURE YOUR ONLINE COMMUNITY

The internet has provided brands with the ability to contact a wider market audience by developing an online presence for both existing and prospective customers. Building an online community provides a reason to trust a brand.

ORGANISE EVENTS

Customer interaction is important for a brand thus branding an event helps build relationships with the audience. Building a strong brand that works across all communication channels facilitates a cohesive message about the core components of your business.

REWARD CUSTOMERS

Rewarding customers will increase overall consumer retention. While the effectiveness of rewarding customers is immeasurable the benefits are twofold, the connection that a brand has to their existing customers and brand awareness to acquire new customers.

Disclaimer: Prepared by Leigh Barker MWC Group, West Pennant Hills, Tangible Assets, Accountant, Portfolio Finance and Gordon. Note that all content of this blog is general in nature and is not financial or investment advice thus anyone intending to apply the information to practical circumstances should seek professional advice to independently verify their interpretation and the information’s applicability to their particular circumstance.

HOW HAS TECHNOLOGY IMPACTED THE HEALTHCARE INDUSTRY

While healthcare organisations were relatively slow to adopt new technologies of more recent times technology improvements have paved the way to beneficial changes for both treatment and care.

AN INCREASE IN SOCIAL MEDIA PRESENCE

Since the emergence of social media there has been a steady increase in the number of physicians, hospitals and clinics taking advantage of social media to reach a wider population. Social media channels provide experts with the ability to reach existing and prospective patients. Social media has the capacity to encourage patient engagement, promote awareness and to provide accurate health messages.

EASILY ACCESSIBLE MEDICAL INFORMATION

Prior to social media patient information was stored in a paper format which had many shortcomings. To address this matter electronic medical record systems were developed which enabled remote access by both patients and health care providers. The storing of health care records on-line permits health care providers to share information with colleagues, to reduce storage and an to ease workflow.

IMPROVED PATIENT RELATIONSHIPS

Social media has the ability to offer care into the wider community and offers clinicians the opportunity to be more engaged with their patients. Social media provides a platform for interactions to occur around numerous health topics ranging from patient education, health promotion through to marketing products and services.

CHALLENGES OF SOCIAL MEDIA

The healthcare sector is a highly regulated industry which in an era of information and communication makes participating in social media challenging. While social media delivers a new dimension to healthcare by offering a medium to patients, the public and health care professionals alike to communicate about health issues, the information exchanged needs to be monitored for quality, reliability, confidentiality and privacy.

Disclaimer: Prepared by Leigh Barker West Pennant Hills, Tangible Assets, Accountant, Portfolio Finance, Gordon and MWC Group. Note that all content of this blog is general in nature and is not financial or investment advice thus anyone intending to apply the information to practical circumstances should seek professional advice to independently verify their interpretation and the information’s applicability to their particular circumstance.

KEY ELEMENTS OF A SUCCESSFUL ADVERTISING CAMPAIGN

The success of a brand largely depends upon how it is marketed to prospective customers. As such the main objective of any advertising campaign is to attain maximum reach to secure an ideal number of customers to buy your products or services. In order to prepare and deliver an advertising campaign that is successful the following key factors require careful consideration.

1). UNDERSTAND THE IDEA BEHIND YOUR PRODUCT/SERVICE: Before advertising a product or service to potential customers, have a clear vison about the product or service being sold. A successful advertising strategy will revolve around the concept that easily conveys the message to prospective customers.

2). UNDERSTAND THE TARGET AUDIENCE: When creating an advertising campaign, it is vital to understand the prospective customer base. Demographic, geographic and psychographic factors matter the most while targeting an audience.

3). DEFINE THE USP: A unique selling proposition (USP) is the factor that differentiates a product or service from its competitors and is considered a key element when generating sales. Creating a campaign in a way that differentiates your brand with prospective customers will generate awareness of the product or service on offer.

4). PROMOTE THROUGH DIFFERENT MEDIUMS: For a successful marketing campaign to reach a larger audience, there are many advertising platforms available such as Online Ads, Social Media, Newspaper, Radio, Television, Web Banner and Keyword advertising are common examples.

An effective advertising campaign will be simple, capable of holding the reader’s attention and prepared in a manner that follows the standards of advertising practice.

Disclaimer: Prepared by Leigh Barker West Pennant Hills, Tangible Assets, Accountant, Portfolio Finance, Gordon and MWC Group. Note that all content of this blog is general in nature and is not financial or investment advice thus anyone intending to apply the information to practical circumstances should seek professional advice to independently verify their interpretation and the information’s applicability to their particular circumstance.

ENGAGE A DIGITAL MARKET AGENCY THAT BEST SUITES YOUR BRAND

As more business is conducted online and potential customers research products through the internet, there is a growing need to implement a solid digital market platform. With the ongoing emergence of social media campaigns, the process of selecting a digital marketing agency is not as simple as initially thought. Prior to engaging an agency to efficiently manage an online presence, consider these factors:

UNDERSTANDING MATTERS: The better that business needs are described in terms of website, advertising, graphic design, social media and search engine optimisation the better your conversations will be with your digital marketing agency.

COMPANY’S CULTURE: While there is a tendency to hire an agency solely on the basis of performance, don’t overlook the culture of the agency as a positive company culture inspires better work results, thus select an agency that suits your style.

EXPERIENCED STAFF: To avoid disappointment, prior to engaging a digital marketing agency identify who will be responsible for managing your project and ensure that they can create solutions and deliver results.

FIND THEIR CORE STRENGTH: Each digital marketing agency has their own core strength that differentiates them from the others. As such, identify the core strength that makes them stand out from other service providers.

ORGANISATIONAL EXPERIENCE: While cost is a consideration in selecting a digital marketing agency so is organisational experience. Prior to engaging an agency review past projects and take into consideration how long the agency has been in business and assess whether the agency can develop a fine-tuned process that has proven success with a broad range of clients.

Disclaimer: Prepared by Leigh Barker West Pennant Hills, Tangible Assets, Accountant, Portfolio Finance, Gordon and MWC Group. Note that all content of this blog is general in nature and is not financial or investment advice thus anyone intending to apply the information to practical circumstances should seek professional advice to independently verify their interpretation and the information’s applicability to their particular circumstance.